‘FARREY’    

Client name:

‘Farrey’

Commencement:

2022

About Client:

‘Farrey’ is a poignant film centred around a child prodigy residing in an Old Delhi
Orphanage, navigating through the complexities of life alongside 50-odd girls. The movie delves into the pervasive issue of examination cheating, shedding light on the consequences of greed and misplaced ambitions that ultimately lead to the ruin of lives.

Scope of work:

Conceptualisation and Execution of Pitch Deck, Promotion Timelines and Influencer
Collaborations.

Influencer Seeding for ‘Farrey‘ Premiere Show

Objectives:

The primary objective of the influencer marketing campaign for ‘Farrey’ was to
strategically leverage social media platforms, particularly Instagram, to amplify awareness, engagement, and anticipation surrounding the movie’s release. Collaborating with macro influencers – including Salman Khan – and inviting Key Opinion Leaders (KOLs) to the premiere served to step up awareness, excitement, curiosity and vibrant hype centred around ‘Farrey’.

Segment:

Influencer marketing and social media promotion.

Focus:

Stepping up visibility and pre-buzz excitement for the premiere of ‘Farrey’.

Scope of work for case study:

• Collaborated with the advisory team to devise and execute influencer marketing strategies for ‘Farrey’.

• Implemented effective Instagram reels and stories to promote awareness of the film among the target audience.
• Conducted IG collaborations with 4 macro influencers and Salman Khan, leveraging their
  influence to expand reach and enhance engagement.
• Extended invitations to 10 Key Opinion Leaders (KOLs) for the movie premiere, ensuring assured
  Instagram story coverage to significantly boost the visibility of ‘Farrey’.

Results:

• Total Reach via Influencer Collaborations: The strategic influencer collaborations resulted in an impressive total reach of over 66 million, amplifying the movie’s visibility and generating widespread interest among the audience.

• Enhanced Engagement: The engaging Instagram reels and stories effectively captivated the
  audience’s attention, driving heightened engagement and interaction with the film’s promotional content.
• Greater Brand Visibility: Leveraging collaborations with macro influencers and Salman Khan not only expanded the film’s reach but also elevated its brand visibility, establishing ‘Farrey’ as a noteworthy cinematic endeavour within the industry.
• Premiere Success: The presence of Key Opinion Leaders at the movie premiere, coupled with
  assured Instagram story coverage, contributed significantly to the movie’s visibility and generated buzz around its release, garnering anticipation and excitement among potential viewers.
• Impactful Messaging: By aligning influencer collaborations with the film’s thematic elements, the campaign effectively communicated the narrative and message of ‘Farrey’, resonating with the audience and fostering meaningful engagement with the storyline’s social commentary.