Being Human E-cycle

Client Name:

Being Human E-cycle

Commencement:

2023

About Client:

As a company, ‘Being Human E-cycle’ strives to pioneer the field of Green
Technology. The firm spearheaded by Salman Khan strives to provide a platform to help citizens ride, take in nature and stay healthier even as they contribute towards a brighter future…
The e-cycle caters to the everyday needs of people across all ages, providing the highest levels of safety and quality. The eco-friendly riding option reflects a smart merging of style and innovation. User-friendly and affordable , the e-cycle is also contributing to the world’s transition towards more sustainable energy.

With easy-to-pay EMIs, BH27 – the sterling e-cycle from the label – becomes a lot more accessible now. A part of the purchase is used as a contribution towards ‘Being Human – The Salman Khan Foundation,’ supporting the twin causes of education and healthcare for the underserved in India.

Scope of work:

Brand and Communications Strategy, Traditional and Modern PR, Digital Activations,
Campaign Planning and Support, Content Calendar, Social Media Execution, Influencer Campaigns and Business Development.

Case Study:

Social Media Strategy and Execution

Objectives:

The main objective of the social media strategies and execution for Being Human E-cycles was to enhance brand awareness, engagement, and community growth on digital platforms, by implementing a comprehensive strategy focussing on collaborations and content marketing.

Segment:

Health & fitness equipment.

Focus:

Promoting BH-27: the chic, eco-friendly E-cycle from the brand, now more accessible through easy EMI schemes.

Scope of work for case study:

Conceptualising and creating monthly content using earned media,
captions for posts, content calendar and social media optimisation.

Results:

• Significant Increase in Followers: Through implementation of the social media strategy, the Being Human E-cycles page witnessed remarkable growth, expanding its follower base from 10,000 to 70,000 within a span of 8 months. This exponential growth in followers reflects the effectiveness of the collaboration-driven approach and content marketing efforts in attracting and retaining a larger audience.

• Enhanced Engagement Metrics: The focus on delivering engaging and relevant content resulted in improved engagement metrics across social media platforms. Higher levels of likes, comments, shares, and overall interaction with the brand’s content indicate increased audience engagement and affinity towards Being Human E-cycles.
• Positive Brand Sentiment: The consistent delivery of quality content and the promotion of sustainable lifestyle choices contributed to fostering a positive brand sentiment among the audience. The emphasis on eco-friendly mobility solutions resonated well with followers, reinforcing the brand’s values and mission.
• Expanded Reach and Influence: Collaborations with influencers and earned media placements helped extend the brand’s reach beyond its existing audience, tapping into new demographics and markets. The increased visibility and exposure garnered through these partnerships contributed to expanding Being Human E-cycles’ influence within the electric bicycle industry.
• Increased Website Traffic and Sales: The heightened brand awareness and engagement on social media channels translated into tangible results, driving an uptick in website traffic and ultimately, sales of Being Human E-cycles. The strategic alignment of social media efforts with business objectives contributed to a measurable impact on the brand’s bottom line, demonstrating the effectiveness of the social media strategy in driving business outcomes.